Illustrations by Nancy C. Sampson

Posts tagged ‘#thenancydrawsshop’

I haven’t been active on the craft market scene and I have no new art projects to work on for the shop, so I have been spending my time using social media to promote The Nancydraws Shop. There is always something new to learn in this ever-changing field, so I thought I’d share some of the resources I have been using. Please share your own resources in the comments, I’m hungry for more!

Etsy Shop Updates

Etsy launched its “Shop Updates” section in the Etsy Sellers’ iOS app at the end of 2015. As a shop owner you can upload a photo related to your shop or products and tag it with a listing from your shop, add a caption, and even share it via text, email, or your favorite social media platform as long as it is Instagram, Facebook, or Twitter. Here’s one that I posted this week:

etsy-update-pic

 

Launch, Grow, Joy’s Instagram Webinar

Launch Grow Joy

Maker-marketing blogger Andreea Ayers and Melissa Camilleri, of Compliment, presented a webinar, “How to Take Advantage of Instagram’s New Algorithm” on April 6 and the replay is only available for a couple of days, better go watch it now!

“How To Take Advantage of Instagram’s New Algorithm” Webinar Replay
http://app.webinarjam.net/replay/17998/c3e8282a5a/0/0

As of this writing, the new algorithm was not in play, but I think the main point of the webinar was to improve your Instagram presence now so that you go into the “new era” well-connected to your followers. Melissa offered numerous great tips about improving engagement with your fans and customers, branding, and building lasting relationships with your buyers or clients.  I just started a second Instagram account exclusively for my artwork and Etsy shop @thenancydrawsshop and I’m excited to test out some of Melissa’s tips there.

Melissa is also offering a 21-Day Instagram optimization class that starts on April 18.

 

Hootsuite’s Podium

Hootsuite, mostly known for its social media dashboard, offers a  collection of learning videos that are a great resource to better understand the planning and strategy behind a strong social media campaign.

I am used to having a goal and general plan in mind as I roll out my own campaigns, but it is helpful to know how the pros handle it for their clients. There are also videos to introduce you to the basics of social media marketing if you are new to this mode of communicating with customers.

At the end of each section, there is a brief quiz to solidify what you’ve learned and downloadable worksheets so you can begin optimizing your social media outlets and drafting campaigns with your new marketing skills! The musical intros get old after a while, but I like how the concepts are presented in nice, bite-sized chunks that are easy to learn and remember.

hootsuite-video-grab

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If you like to cook with a sense of humor, then check out my Foodietoo temporary tattoo designs applied to kitchen aprons. I am testing out this new product idea since the images in their original form were such a hit with my customers.

Now there are three Foodietoos-themed aprons available in The Nancydraws Shop:
Quel Fromage
Lucky Kale
Honeycrisp Apple Cult

My friends Beth and Philip allowed me to use their gorgeous kitchen as a location to take photos for use with the Etsy listings. Beth and I enjoyed figuring out the best angles, framing, and arranging the different foods for me to pose with. She happened to have cheese, kale, and apples at home, so we switched out the food whenever I changed aprons!

The photos below are some fun out-takes from that day.

Foodietoos-apron-apple-sillyFoodietoos-apron-kale-silly

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In this post, I’m sharing some fun activities and restaurants near Brooklyn Collective, a shop with a supercool variety of wares made by independent artists. I am lucky enough to have my artwork for sale there from July until the end of September. If you’re going to visit, then stick around the ‘hood and explore. Cobble Hill is a neighborhood with waterfront access, community gardens, elegant brownstones, destination eateries, old store fronts, tree-lined streets, modern architecture, and loads of charm.

My hand-drawn map will show you the way to spend a whole day exploring…. Take the ferry to Governor’s island in the afternoon, stop at the store on your return trip, then have dinner in the evening. Have lunch or brunch, learn a craft or an instrument, and pick up a birthday gift at the shop … there are so many more great businesses and restaurants that I couldn’t show all of them!

BC-map

Brooklyn Collective is located at 212 Columbia St., between Union and Sackett Sts. Their hours are: Thursday-Saturday, 12-7; Sundays 12-6. A tip for getting over to the store from the Carroll Street subway station is to stay on Union or Sackett, they are the closest streets that cross over the highway.

1. Carroll Park and Playground // Bordered by Smith, Carroll, President, and Court Streets
The park occupies an entire block and includes a playground, sprinklers, basketball and bocce courts, a baseball diamond, picnic tables, and public restrooms.

2. Ferry to Governor’s Island and Pier 6 // Western end of Flatbush Avenue
Governor’s Island has something for everyone: interactive art exhibits, bike rentals, picnic grounds, food vendors, music and dance events, historical sites, and great views of lower Manhattan, New York Harbor, and the Statue of Liberty. The Brooklyn ferry only runs on Saturdays, Sundays, Memorial Day, and Labor Day from May 23 through September 27 (2015 season).
Pier 6 hosts Smorgasburg on Sundays, offers semi-permanent outposts for other food vendors, lawns for picnicking and relaxing, volleyball courts, a dog park, playgrounds, public restrooms, and a pathway that connects to the other piers along the Brooklyn waterfront.

3. Brooklyn Farmacy // 513 Henry Street
Check out this old school soda fountain housed in a former apothecary store. The “Strawberry Fields” ice cream soda is my personal favorite.

4. Lucali // 575 Henry Street
A candle-lit pizzeria serving up excellent thin-crust brick-oven pies; BYOB. They do not take reservations, so it’s best to get onto the guest list at the door early in the evening, before 6 p.m.

5. Ferdinando’s Focacceria // 151 Union Street
At Ferdinando’s you’ll find classic Sicilian pasta dishes and delicate arancina. Closed on Sundays.

6. Mazzola Bakery // 192 Union Street
There are many Italian bakeries nearby, but Mazzola is the neighborhood favorite. There are cookies, biscotti, pastries, cakes, and a variety of breads … which makes it difficult to decide what to bring home!

7. Brooklyn General Store // 128 Union Street
If you’ve been itching to knit, crochet, sew, or craft with fiber, this is the place for you. The store offers plenty of supplies, instructional books, and classes, as well as a selection of ready-made gifts and clothing.

8. Jalopy Theater and School of Music // 315 Columbia Street
Listen to music or learn to make it at this roots-music venue. Check their website for shows which are scheduled almost every night of the week and for more information about instrument classes for kids or adults.

9. Pok Pok // 117 Columbia Street
This Michelin-starred, authentic Southeast-Asian restaurant is a popular foodie destination originating from Portland, Oregon; reservations are recommended.

10. Freebird Books and Goods // 123 Columbia Street
At Freebird’s you’ll find used books, many specializing in New York history. Check their website for notice of readings, book clubs, and workshops. Open on weekends only.

11. Alma // 187 Columbia Street
Get a table on the roof-top patio with expansive views of the Manhattan skyline and dine on Mexican fare.

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IMG_3023This year, like most summers, you’ll find me on one of the beaches close to New York City, in Prospect Park enjoying a free concert, visiting my favorite gelatto shop, hiking, or dining al fresco with friends. Where you will not find me is behind a table at any craft fair! This is not bad news, because I am lucky enough to have been offered a spot to sell my work in Tessa Williams’s enchanting gift shop, Brooklyn Collective.

My artwork, cards, and temporary tattoos will be available for in-person browsing and purchasing from July through September and there will be an opening party welcoming all of Brooklyn Collective’s summer artists on Friday, July 17, from 6-9 p.m. Please save the date and come out to celebrate with us, there will be live music and an open bar.

brooklyn-collective-logonew-2212 Columbia St., between Union and Sackett Sts.
Closest to the Carroll St. stop on the F or G trains
Hours: Thu.-Sat. 12-7; Sun. 12-6

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A quick post to remind you that if you are in the New York City area this Sunday, September 21, I hope you’ll be able to stop by the Ridgewood Market in Queens.

I will be there selling items from The Nancydraws Shop: Foodietoos, greeting cards, prints and original art from my “Love, New York” series. Look for my purple and green table display!

The Ridgewood Market is open from 11 a.m. until 5 p.m.

Location details:
Gottscheer Hall, 657 Fairview Ave. Ridgewood, NY 11385 (between Linden St. and Gates Ave.)
Near the L, J, and M trains
http://www.ridgewoodmarket.com/

Follow Ridgewood Market on social media:
Instagram @RidgewoodMarket
Twitter @ridgewoodmarket
Ridgewood Market Facebook Page

 

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