Presentation concept
Design based on internal benefit planning.
Boosted sales for an online store
TheAromi.com wished to gain attention from their subscriber base ahead of the final quarter of 2022. They requested my help to grow the subscriber list with adapted and original content to see how each might affect sales. I began with graphics and messaging to announce sales and share scent ingredient stories.
This relationship grew into honing content to the most active subscribers and A/B testing newsletter pop-up windows to entice new subscribers. A case history of my success is available here:
Benefits open enrollment presentation
Selected slides from a design with space for a presenter video in the lower right corner.
Building brand awareness to grow a niche industry in North Carolina
The client wished to build and improve upon their outreach and promotion for the organization’s annual conference. I began by contributing with graphic design, email formatting, editing and posting videos to the YouTube channel, and advising the CEO on strategies to increase conference participation and brand awareness.
In December 2022–January 2023 I oversaw a website platform migration to streamline the organization’s information and improve the user experience. I have built pages to promote the conference in 2023 and 2024.
Nancydraws.com 