In recent months I have been thinking about different ways of getting my art into other people’s hands as a fun way to get some attention for my artwork. Being a self-marketing machine gets pretty dull and repetitive, and for the amount of time I put in, it is often without much reward or acknowledgement from the public. What I do never seems like enough and I always expect, or would like more reaction than I get. So I made a fun challenge for myself and my friends Thelma and Louise (as luck would have it, they were interested). I wanted to give prints of my “Love, New York” artwork away as a fun surprise for the recipients. I figured what I had been doing wasn’t getting a lot of attention, so why not try something else, and I held the same expectations for this experiment.
“Thelma,” our intern “Cherise,” and “Louise” after our reverse art heist.
I have a handful of images for my “Love, New York” illustration theme and one focuses on a woman wearing a leopard-print coat, sunglasses, green turban, and she carries a large orange tote bag. For “Turban Lady,” my idea was to secretly place a small number of prints somewhere inside of a department store without the employees noticing. I came up with a plan to visit a few of them in Manhattan with my gorgeous volunteers. Each of us were to shop in the store as if we were looking for clothing or an outfit. While in the dressing room, we’d conceal a print in the items of clothing. Each postcard-sized print was inside of a clear, plastic sleeve with a pipe cleaner attached to it for easily attaching to a tag or hanger; they were also sized small enough to be able to fit into a (preferably leopard-print) coat pocket.
At Store #1 there were a huge number of employees out on the floor which got me nervous right away. I couldn’t walk 3 feet without someone new asking me if I wanted a dressing room or help finding something. It seemed as if they somehow knew I wasn’t really shopping! I got over it and attached my cards to the items, after trying them on, of course. We were sending each other image texts from the dressing rooms! Here’s a cute pair of shorts on me. (Pardon my black socks, I know they are a “Don’t” with shorts.)
Placing the cards amongst the fashions in Store #2 was much easier, and Thelma joined us at that point, so that meant more free art for their customers. She was even bold enough to place one of the postcards inside of an orange handbag right out on the store floor.
We had one or two more cards left so we made a third stop and left the remaining cards there.
I included my contact information on the reverse side of the card and asked if the people who found it might get in touch with me and let me know something about them. Unfortunately no one has responded, but we went into it knowing that we might not hear back. It’s entirely possible that with the large number of security cameras around, that people in the store noticed what we were doing and didn’t approach us, but tossed the cards.
Basically what I got out of the experience was being able to act on one of my ideas, a fun afternoon (we went out for wine and a snack afterwards with Cherise), and a touch of mystery. Who knows, I may still hear from someone, so stay tuned for that and my next art giveaway idea!