Content Marketing

Building brand awareness to grow a niche industry in North Carolina

North Carolina Captive Insurance Association (NCCIA)

• Content & UX, website
• Graphic design
• LinkedIn content creation
• Digital & social strategy
• Video editing

Project Duration
August 2022 – Present

I was approached by the client to build and improve upon their ongoing outreach and promotion for the organization’s annual conference. I am enjoying working with a readily engaged audience. Typical numbers for email opens are 18-26%.

This is an ongoing project but I hope to report more data in the Spring. North Carolina is the fourth largest domicile for captive insurance growth in the U.S. NCCIA is working to attract providers and captive managers to the state.

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