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Client
The Aromi.com
Expertise
• CTA
• User experience
• A/B testing
• Email content creation
• Editing & proofreading
• Campaign planning
Project Duration
July–November 2022
My client wished to gain attention from their small subscriber base ahead of the final quarter of 2022. They needed my help to grow the subscriber list and experiment with different types of content to see how each might affect sales.
View or download the full case study here:
Building brand awareness to grow a niche industry in North Carolina
Client
North Carolina Captive Insurance Association (NCCIA)
Expertise
• Content & UX, website
• Graphic design
• LinkedIn content creation
• Digital & social strategy
• Video editing
Project Duration
August 2022 – Present
I was approached by the client to build and improve upon their ongoing outreach and promotion for the organization’s annual conference. I am enjoying working with a readily engaged audience. Typical numbers for email opens are 18-26%.
A few examples of my content work:
• Oversaw a website platform migration from WordPress to Wix.
• Improve content functionality of the NCCIA website as the conference approaches, create clear CTA for users.
• Design an adaptable conference logo. (see above)
• Edit and post promotional videos to the YouTube channel.
• Share news about the organization and conference updates via Mailchimp, website, LinkedIn, and Yapp app.
• Advise CEO and marketing partner on email and social media strategies to increase conference participation and brand awareness.
This is an ongoing project but I hope to report more data in the Spring. North Carolina is the fourth largest domicile for captive insurance growth in the U.S. NCCIA is working to attract providers and captive managers to the state.
